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What is B2C in digital marketing?

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3 months 3 weeks ago #1245 by Elias Katsaniotis,MSc
What is B2C in digital marketing?
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3 months 3 weeks ago #1246 by Elias Katsaniotis,MSc
Business to customer marketing, commonly known as B2C marketing, is a set of strategies, practices, and tactics that a company uses to push its products or services to customers. B2C campaigns don't just focus on the benefit or value that a product offers, but also on invoking an emotional response from the customer.
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